BeeThere is a drone delivery app designed for residents and travelers in remote suburbia to have quick and transparent access to life necessities.

Product Design, UX, UI

Duration

14 weeks, Jun - Aug 2023

Team

Claire Li (Product Designer)

My Role

UX, UI, Design System, Prototype

Overview

Have you ever traveled to the suburbs or visited your grandparents, and find non-prescription medication arriving late in their neighborhood, where convenience stores are scarce and lack delivery services?

" How might we ensure that residents
and travelers in remote suburbia have
what they need when they need? "

Problem

According to research, traditional delivery lacks accessibility and visibility, while 4.9M Americans have moved to the suburbs since the pandemic.

According to research, conventional delivery is inefficient, inaccessible, and lacks visibility in remote suburbia, with 90% of the Americans relocating to the suburbs since the pandemic.

Goal

Leverage drones to ensure efficient, accessible last-mile delivery bring value by increasing user convenience, satisfaction.

Leverage drones to ensure efficient last-mile delivery and bring value by increasing user convenience and satisfaction.

Success Metrics

75%

Concept testing

Surveyed to measure potential audience feedback on their needs, objectives, and willingness to pay for the product concept.

80%

Customer Satisfaction Score (CSAT)

Received very positive user feedback
about how users feel after completing interaction with the product interface.

Received very positive user feedback of how users feel after completing interaction with the product.

Opportunity

←

→

Can drones ensure delivering an efficient experience?

To answer this question, I began with secondary research to discover how drone delivery surpasses traditional last-mile delivery methods.

200%

lower cost

(less staff and no gas)

20X

faster

(zip over traffic)

94%

lower energy consumption

per package

84%

less CO2 emissions

per package

• Opportunity

←

→

Can drones ensure delivering an efficient experience?

To answer this question, I began with secondary research to discover how drone delivery surpasses traditional last-mile delivery methods.

200%

lower cost

(less staff and no gas)

20X

faster

(zip over traffic)

94%

lower energy consumption

per package

84%

less CO2 emissions

per package

• Opportunity

←

→

Can drones ensure delivering an efficient experience?

To answer this question, I began with secondary research to discover how drone delivery surpasses traditional last-mile delivery methods.

200%

lower cost

(less staff and no gas)

20X

faster

(zip over traffic)

94%

lower energy consumption

per package

84%

less CO2 emissions

per package

•

" How might we help users embrace drone delivery
services, feel confident about what they’re about to
buy, while feeling safe and secure at all times? "

" How might we help users embrace drone delivery services, feel confident about what they’re about to buy, while feeling safe and secure at all times? "

Ideation

Solutions

01 Highlight user benefits and environmental impact.

I learned that when promotions and discounts are offered, users are more likely to order delivery through drones. By offering discounts reflecting customers' eco-conscious decisions, I was able to educate users about the environmental impact of drone delivery.

Environmental impact

Rewards

02 Suggesting products by users location.

In remote areas with limited access, consumers are interested in knowing the available products nearby. The homepage highlights products or alternatives, prioritizing delivery time and product price.
Product details include information such as distance and delivery fees to ensure delivery information accessibility and transparency.

In remote areas with limited access, consumers are interested in knowing the available products nearby. The homepage highlights products or alternatives, prioritizing delivery time and product price. Product details include information such as distance and delivery fees to ensure delivery information accessibility and transparency.

Home

Product detail

Information Architecture

Usability Test

Suggesting products by users location.

Problem 01

Difficulties to add multiple products.

Difficulties to add
multiple products.

4 out of 5 users had trouble adding
products to cart. They expected to be
able to add multiple items in one cart.

4 out of 5 users had trouble adding
products to cart. They expected to be able to add multiple items in one cart.

Problem 02

Couldn't see same-store products.

Couldn't see same-
store products.

Observed a high frequency of users expressing interest in purchasing multiple products from the same shop.

Final Solution

Enhance clarity & discoverability.

Highlight store information, using primary pink to guide users toward essential actions, and secondary green to enhance visual balance.

Transparent order updates and delivery notifications.

Problem 01

Confusion navigating to track order

After completing checkout, users couldn't find their orders. They expected to track their order status in bottom navigation bar.

Problem 02

Notifications disappear quickly

Users want to read notifications before taking action. They disappear quickly, frustrating users and distracting them from order icon.

Final Solution

Progress bar addition

"

The motion indication and delivery count
for my current order caught my attention, making it super easy to locate."

"The motion indication and delivery count for my current order caught my attention, making it super easy to locate."

Provide clear delivery time and status.

Problem 01

Lack delivery transparency

Observations from user testing showed that integrating illustrations is not visually intuitive for users’ to track delivery with confidence.

Problem 02

Overwhelming information

Users wanted to quickly know where their delivery is. However, too many information shown distracts them from prioritizing tasks.

Final Solution

Status bar addition

Status bar and information hierarchy appears to help guide users to achieve their goals with transparent and confidence.

Feature 01

Accessible

Recommendations

based on location.

Recommendations

based on location.

Recommendations

based on location.

10:36

Feature 02

Transparent

Real-time delivery status and
effective communication.

Real-time delivery
status and effective communication.

Feature 03

Motivating

Educate on drone delivery's environmental impact and offer discounts reflecting customers' eco-conscious decisions.

Branding

Being there for our users

Our brand aims to evoke feelings of reliability, accessibility, and care. Just as bees are known for their dedicated work in supporting their community, the name "BeeThere" embodies our commitment to being there for our users when they need us the most.

bee

drone

Primary Pink

#ED1CAB

Secondary Green

#CAF227

Primary Black

#242424

Primary Gray

#505050

Primary White

#FFFFFF

Secondary White

#FAFAFA

Typography system

Proxima Nova improves legibility with its ample x-height and merges geometric shapes with modern proportions for a contemporary, approachable feel. I've chosen Merriweather as a complementary serif to introduce visual intrigue, establish hierarchy, and enhance readability through contrast.

Title

Merriweather Bold 24px

Subtitle

Proxima Nova Semibold 22px

Primary Button

Proxima Nova Semibold 17px

Paragraph

Proxima Nova Regular 17px

Caption

Proxima Nova Regular 14px

Reflection

Next steps

01 Enhance drop-off instructions

How can visual aids be effectively utilized to deliver clearer and more user-friendly drop-off instructions?

How can we enhance reward experiences to align with users' preferences, needs, and motivations?

Product Design, UX, UI

Duration

14 weeks, Jun - Aug 2023

Team

Claire Li (Product Designer)

My Role

UX, UI, Design System, Prototype

Overview

Have you ever traveled to the suburbs or visited your grandparents, and find non-prescription medication arriving late in their neighborhood, where convenience stores are scarce and lack delivery services?

" How might we ensure that residents and travelers in remote suburbia have what they need when they need? "

Problem

According to research, traditional delivery lacks accessibility and visibility, while 4.9M Americans have moved to the suburbs since the pandemic.

According to research, conventional delivery is inefficient, inaccessible, and lacks visibility in remote suburbia, with 90% of the Americans relocating to the suburbs since the pandemic.

Goal

Leverage drones to ensure efficient, accessible last-mile delivery bring value by increasing user convenience, satisfaction.

Leverage drones to ensure efficient last-mile delivery and bring value by increasing user convenience and satisfaction.

Success Metrics

75%

Concept testing

Surveyed to measure potential audience feedback on their needs, objectives, and willingness to pay for the product concept.

80%

Customer Satisfaction Score (CSAT)

Received very positive user feedback about how users feel after completing interaction with the product interface.

Received very positive user feedback of how users feel after completing interaction with the product.

Received very positive user feedback of how users feel after completing interaction with the product.

Opportunity

←

→

Can drones ensure delivering an efficient experience?

To answer this question, I began with secondary research to discover how drone delivery surpasses traditional last-mile delivery methods.

lower cost

(less staff and no gas)

faster

(zip over traffic)

lower energy consumption

per package

less CO2 emissions

per package

•

•

•

Opportunity

←

→

Can drones ensure delivering an efficient experience?

To answer this question, I began with secondary research to discover how drone delivery surpasses traditional last-mile delivery methods.

lower cost

(less staff and no gas)

faster

(zip over traffic)

lower energy consumption

per package

less CO2 emissions

per package

•

•

•

Opportunity

←

→

Can drones ensure delivering an efficient experience?

To answer this question, I began with secondary research to discover how drone delivery surpasses traditional last-mile delivery methods.

lower cost

(less staff and no gas)

faster

(zip over traffic)

lower energy consumption

per package

less CO2 emissions

per package

•

•

•

" How might we help users embrace drone delivery services, feel confident about what they’re about to buy, while feeling safe and secure at all times? "

" How might we help users embrace drone delivery services, feel confident about what they’re about to buy, while feeling safe and secure at all times? "

" How might we help users embrace drone delivery services, feel confident about what they’re about to buy, while feeling safe and secure at all times? "

Ideation

Solutions

01 Highlight user benefits and environmental impact.

I learned that when promotions and discounts are offered, users are more likely to order delivery through drones. By offering discounts reflecting customers' eco-conscious decisions, I was able to educate users about the environmental impact of drone delivery.

" How might we ensure that residents
and travelers in remote suburbia have
what they need when they need? "

Received very positive user feedback
about how users feel after completing interaction with the product interface.

" How might we help users embrace drone delivery
services, feel confident about what they’re about to
buy, while feeling safe and secure at all times? "

Difficulties to add
multiple products.

Difficulties to add
multiple products.

4 out of 5 users had trouble adding
products to cart. They expected to be
able to add multiple items in one cart.

4 out of 5 users had trouble adding
products to cart. They expected to be able to add multiple items in one cart.

4 out of 5 users had trouble adding
products to cart. They expected to be able to add multiple items in one cart.

Couldn't see same-
store products.

Couldn't see same-
store products.

The motion indication and delivery count
for my current order caught my attention, making it super easy to locate."