2030s Automotive HMI, Conversational AI, VUI

Hey, Tesla! is an AI-powered Voice UI and Interaction system designed to improve communication between Tesla drivers and vehicles, achieving enhanced situational awareness while driving.

Duration

6 weeks, Nov - Dec 2023

Team

Jacqueline Huo, Claire Li, Diana Lu, and Muji Sawadatikom

My Role

Conversational AI, Voice User Interface, Voice Interaction Prototype (ProtoPie), User Testing

Overview

" How might we improve the AI -powered
voice user interface and interaction system to
instill trust and ensure safety while driving? "

" How might we encourage
Gen Zers (18+) to regularly compost their food waste? "

Problem

90% of traffic crashes caused by human error involve Situational Awareness (SA). Tesla's VUI is non-intuitive, overwhelms users with information, challenging the achievement of Level 2/3 SA.

Goal

Redesign the VUI of Tesla Model 3 with assistive features to enhance communication between drivers and vehicles, bringing value by improving usability and Situational Awareness.

Success Metrics

80%

Prototype Usability

Surveyed to measure the alignment of user mental models with the interactive system’s functionalities and performance.

82%

Situation Awareness(SA) Measurement

Received high numeric scoring on SA, as it frees drivers from searching for restaurants or parking, allowing them to focus on driving.

Opportunity

Communication is about presenting appropriate information.

We began with research to discover how Tesla Voice User Interface
lower cost
(less staff and no gas)
lower energy consumption
per package
less CO2 emissions
per package

Opportunity

Communication is about presenting appropriate information.

We began with research to discover how Tesla Voice User Interface
lower cost
(less staff and no gas)
lower energy consumption
per package
less CO2 emissions
per package

Opportunity

Communication is about presenting appropriate information.

We began with research to discover how Tesla Voice User Interface
lower cost
(less staff and no gas)
lower energy consumption
per package
less CO2 emissions
per package

Key Findings

When users face an inappropriate amount of information,
they struggle to make decisions and feel uncontrollable.

" How might we help drivers gain a sense
of control by providing sufficient information
without breaking the smooth interaction?"

" How might we encourage
Gen Zers (18+) to regularly compost their food waste? "

Scenario Consideration

AI Persona

Tesla AI Bot

The Reliable Witty Bot
“Greetings! Might I help you navigate complex
routes and find the perfect parking spot?”

Common Conversation

User
“Hey Tesla, take me to the nearest Starbucks.”
Tesla
“Sure, the closest Starbucks is 15 mins away. Would you like to navigate?”
User
“Yes, please.”
Tesla
“Great, starting navigation to Starbucks.”
[After a few minutes of driving, Tesla detects that the destination is approaching.]
Tesla
“We are almost at Starbucks. Do you need parking suggestions?”
User
“Yes, that would be helpful.”
Tesla
“Alright. The closest parking lot charges $1/hr. Would you like to go there?”
User
“Yes.”
Tesla
“Great, navigating to S Los Robles Parking.
Expect to arrive in 2 mins.”
User
“Thanks Tesla.”
Tesla
“You're welcome! Enjoy your coffee.”

Wake Up Prompt

User
Tap button on the steering wheel
Hey Tesla. / Tesla! / Help Tesla!
Tesla
Hello, how may I assist? / I’m listening...

Navigation Prompt

User
Tesla, take me to the nearest Starbucks?

Automatic suggestions for parking lot

Tesla
We are almost at Starbucks. Do you need parking suggestions?”

Personality

Warmth
Cool
Casual
Formal
Emotional
Neutral
Direct
Sarcastic

Dialogue Script

The conversation is the UI

Time Linearity

Unidirectionality

Invisibility

01

01

01

Adding stops

Driving during road trips in complex environments requires high attention and can cause anxiety.
Driving during road trips in complex environments requires high attention and can cause anxiety.
Driving during road trips in complex environments requires high attention and can cause anxiety.

02

02

02

Finding parking space

Drivers get frustrated when not being able to find a proper parking space.

Ideation

The conversation is the UI

Usability Test

3 levels

SA

Perception

wake up, I am listening

Comprehension

sleep, end of interaction

Forecasting

success, task completed

Final Design

AI Bot(Personality+Prompt+ Conversational Flow, Flow Map)

Tesla AI Bot

Goal

I want to have quick access to essential supplies when I am distant from the city.

Feature 01

Clear Indication of VUI Status + Auditory Feedback):Multi-Modal Interaction

.Earcons + Animations

01

wake up, I am listening

02

sleep, end of interaction

03

success, task completed

04

notification, user attention

Feature 02

High Glanceability

Pattern recognition without extensive cognitive effort.

01

wake up, I am listening

02

sleep, end of interaction

03

success, task completed

04

notification, user attention

Usability Test

Problem 01

Difficulties to add multiple products.

4 out of 5 users had trouble adding
products to cart. They expected to be
able to add multiple items in one cart.
Problem 02

Couldn't see same-store products.

Observed a high frequency of users expressing interest in purchasing multiple products from the same shop.
Final Solution

Enhance clarity & discoverability.

Highlight store information, using primary pink to guide users toward essential actions, and secondary green to enhance visual balance.

Transparent order updates and delivery notifications.

Problem 01

Confusion navigating to track order

After completing checkout, users couldn't find their orders. They expected to track their order status in bottom navigation bar.
Problem 02

Notifications disappear quickly

Users want to read notifications before taking action. They disappear quickly, frustrating users and distracting them from order icon.
Final Solution

Progress bar addition

Progress bar addition

Progress bar addition

"
The motion indication and delivery count
for my current order caught my attention, making it super easy to locate."

Feature 02

Transparent

Real-time delivery status and
effective communication.

Real-time delivery status

and effective communication.

Real-time delivery status and
effective communication.

Feature 03

Motivating

Educate on drone delivery's environmental impact and offer discounts reflecting customers' eco-conscious decisions.

Branding

Being there for our users

Our brand aims to evoke feelings of reliability, accessibility, and care. Just as bees are known for their dedicated work in supporting their community, the name "BeeThere" embodies our commitment to being there for our users when they need us the most.

=

=

=

+

+

+

bee

bee

bee

bee

drone

drone

Primary Pink

Primary Pink

Primary Pink

#ED1CAB

#ED1CAB

#ED1CAB

Secondary Green

Secondary Green

Secondary Green

#CAF227

#CAF227

#CAF227

Primary Black

Primary Black

Primary Black

#242424

#242424

#242424

Primary Gray

Primary Gray

Primary Gray

#505050

#505050

#505050

Primary White

Primary White

Primary White

#FFFFFF

#FFFFFF

#FFFFFF

Secondary White

Secondary White

Secondary White

#FAFAFA

#FAFAFA

#FAFAFA

Interaction system

Title

Title

Title

Merriweather Bold 24px

Merriweather Bold 24px

Merriweather Bold 24px

Subtitle

Subtitle

Subtitle

Proxima Nova Semibold 22px

Proxima Nova Semibold 22px

Proxima Nova Semibold 22px

Primary Button

Primary Button

Primary Button

Proxima Nova Semibold 17px

Proxima Nova Semibold 17px

Proxima Nova Semibold 17px

Paragraph

Paragraph

Paragraph

Proxima Nova Regular 17px

Proxima Nova Regular 17px

Proxima Nova Regular 17px

Caption

Caption

Caption

Proxima Nova Regular 14px

Proxima Nova Regular 14px

Proxima Nova Regular 14px

Reflection

What I learned

01

The Power of Communication

My biggest takeaway from this project is to communicate with team members, to ask, not guess. I learned to ask about uncertainty rather than assuming that people might think as I do.

How can we enhance reward experiences to align with users' preferences, needs, and motivations?

have a lovely day!

have a lovely day!

have a lovely day!

©️ 2022 - 2025 Claire Wenhsun Li.

©️ 2022 - 2025 Claire Wenhsun Li.

©️ 2022 - 2025 Claire Wenhsun Li.