UX, UI Internship

Endless Health is a B2B2C heart testing service web designed for healthcare providers, contributing to securing $4.5M in seed funding from investors.

Duration

12 weeks, Feb - May 2024

Team

Cooper Galvin (CEO), Jiabao Li (CPO), Sijia Ma (UX, UI Intern), Engineering Team

My Role

Infrastructure, Web Design

Overview

Over the spring, I worked closely with the Endless Health team to redesign the website, focusing on restructuring, reprioritizing information & layout to streamline user experience and connect with our users.
Have you ever experienced that sinking feeling of forgetting your toothpaste when traveling in the suburbs, where convenience stores are scarce? Or perhaps visiting your grandparents, and finding non-prescription medication arriving late in their neighborhood that lacks delivery services?

" How might we make it easy and quick
for users to access information they need while communicating the brand's unique value? "

Problem

The current website lacking a clear structure to convey brand's unique value, making it difficult for users to connect and access resources.
According to research, conventional delivery is inefficient, inaccessible, and lacks visibility in remote suburbia, with 90% of the Americans relocating to the suburbs since the pandemic.

Vision

Streamline web content and create a cohesive brand visual language informed by user research to improve usability and accessibility.
Leverage drones to ensure efficient last-mile delivery and bring value by increasing user convenience and satisfaction.

Success Metrics

4.5M

Seed funding
Contributed to securing $4.5M in seed funding by structuring and conveying the brand's value through website to investors and stakeholders.
Received very positive user feedback of how users feel after completing interaction with the product.

82%

Conversion rate
Achieving an 82% potential partners requesting a sample after clicking the call-to-action button shows strong interest in collaborating with us.

Learning

Takeaways

01

Maximizing impact with limited resources

I learned to wear multiple hats and quickly leverage tools to deliver quality work despite limited resources.

How can we enhance reward experiences to align with users' preferences, needs, and motivations?

02

Adaptability in a fast-paced environment

In a rapidly changing environment, I became adaptive and flexible to make sure alignment with shifting project goals.

03

Bridging design and entrepreneurship

Collaborating with cross-functional teams, I learned to balance design and entrepreneurship while communicating with stakeholders.

All of my work during the internship is under an NDA.
Please reach out to me if you have any questions regarding my work.

All of my work during the internship is under an NDA.
Please reach out to me if you have any questions regarding my work.

All of my work during the internship is under an NDA.
Please reach out to me if you have any questions regarding my work.

have a lovely day!

have a lovely day!

have a lovely day!

©️ 2024 Claire Wenhsun Li. All Rights Reserved.
©️ 2024 Claire Wenhsun Li. All Rights Reserved.
©️ 2024 Claire Li