Endless Healthis a B2B2C heart testing service web redesigned for healthcare providers, contributing to securing additional $4.5M in funding for the business.
Details
Year
Feb '24 - May '24
Team
CEO, CPO, Senior Product Designer, Content Strategist, Engineering Team
Role
UX Design Intern | Product, UI, UX, Infrastructure, Web Design
"How might we help diverse stakeholders understand the brand's unique value while accessing information they need?"
Overview
Together with Endless Health, we re-imagined how healthcare providers discover and learn their product. I led information architecture restructuring and design system enhancements to streamline user experience.
This project is NDA protected.
Outcome
4.5M
Led the web redesign that supported the investor pitch, contributing to securing an additional $4.5M in funding for the business.
82%
Executed 300 usability testing sessions to enhance product-market fit and increase user engagement from 40% to 82%.
Reflection
01
Adaptability in a fast-paced environment
I learned how to quickly adapt to shifting priorities while ensuring alignment across cross-functional teams.
02
Bridging design and entrepreneurship
I learned to balance design and entrepreneurship by making strategic design decisions that align with business goals.