Cedars-sinai sponsored project

Screening Heroes is a community awareness campaign designed to support Cedars-Sinai in launching California’s first mobile lung cancer screening unit in 2025.

BeeThere is a drone delivery app concept that provides unwavering support to individuals in need, wherever and whenever they may be.

Screening Heroes is a community awareness campaign designed to support Cedars-Sinai in launching California’s first mobile lung cancer screening unit in 2025.

Duration

14 weeks, Jan - Apr 2024

Team

Anna Bojolyan, Bob Guo, Taiga Haruyama, Jacqueline Huo, Devin Jiang, Issac Tseng, Claire Li

My Role

Interaction Designer focused on UX research, prototype and stakeholder collaboration.

Overview

In partnership with Cedars-Sinai Cancer Research Center for Health Equity, we set out to tackle California’s lowest lung cancer screening rate in the U.S. Together we co-create a community-based awareness campaign to increase access to lung cancer screenings in underserved communities.

Have you ever experienced that sinking feeling of forgetting your toothpaste when traveling in the suburbs, where convenience stores are scarce? Or perhaps visiting your grandparents, and finding non-prescription medication arriving late in their neighborhood that lacks delivery services?

" How might we ensure that qualified
residents in underserved communities have
access to lung cancer screening ? "

Problem

Latinx, African American, LGBTQ+ and Korean populations are most affected by low screening rates due to social, economic, cultural, and language barriers.

According to research, conventional delivery is inefficient, inaccessible, and lacks visibility in remote suburbia, with 90% of the Americans relocating to the suburbs since the pandemic.

Solution

Develop brand identity for a community-based campaign and California's 1st lung cancer detection van and bring value by increasing screening rates and yearly retention rates.

Leverage drones to ensure efficient last-mile delivery and bring value by increasing user convenience and satisfaction.

Success Metrics

2025

Real-life adoption and launch

Real-life adoption and launch of mobile van and campaign in Los Angeles and Orange Counties.

Received very positive user feedback of how users feel after completing interaction with the product.

10%

Lung cancer screening rates

“

Our goal with this campaign is to raise lung cancer screening rates by at least 10% and build annual patient retention.” - Cedars-Sinai

Qualitative Research

Clinic bilingual staff & patient interview

To understand community needs and how medical staff communicate with patients, we visited the Kheir Clinic, in heart of Koreatown, which is considered as a stop for mobile van.

"

Friends and family are very important to the patient during a cancer diagnosis.

- Linda P, Registered nurse & patient

Key Insight 01

The role of family members and friends are important in advocating for screenings.

“

ESL patients struggle to understand the health system due to language barriers.

- Nicolas K, Healthcare provider

Key Insight 02

Trust with patients depends on improved health literacy and clear communication.

“

Let your audience know that they deserve a screening.”

- Jeffery L, Healthcare provider

Key Insight 03

Potential patients misunderstand insurance coverage and worry about costs.

Current Service Blueprint

With numerous points of friction, patient drop off is very frequent.

" How might we develop a system
that is fresh and communicates effectively
across multiple target audiences? "

Tapping into Family and Community

Screening heroes as health advocates

Embrace hero concept by featuring uplifting photos of trusted healthcare providers and experienced community members, highlighting how role models normalize screening, raise health literacy, and increase screening rates.

Have you ever experienced that sinking feeling of forgetting your toothpaste when traveling in the suburbs, where convenience stores are scarce? Or perhaps visiting your grandparents, and finding non-prescription medication arriving late in their neighborhood that lacks delivery services?

Healthcare
Heroes

Informative DoctorPCP, Radiologist

Informative Doctor

Informative DoctorPCP, Radiologist

PCP, Radiologist

Informative DoctorPCP, Radiologist

Advocating

Dependable

Attentive Caregiver

Informative DoctorPCP, Radiologist

Nurse, Technologist

Informative DoctorPCP, Radiologist

Nurturing

Steadfast

Community
Heroes

Informative DoctorPCP, Radiologist

Spiritual Leader

Informative DoctorPCP, Radiologist

Religion, Belief

Informative DoctorPCP, Radiologist

Advocating

Spiritual

Peers

Informative DoctorPCP, Radiologist

Same aged friends

Informative DoctorPCP, Radiologist

Uplifting

Encouraging

Family Member

Informative DoctorPCP, Radiologist

Biological, Found

Informative DoctorPCP, Radiologist

Devoted

Compassionate

Increasing Healthcare Literacy and Building Trust

AI healthcare heroes as educators

AI serves as a neutral, judgment-free voice, simplifying health jargon and fostering understanding, especially for elders. It supports multiple languages, make sure that the communication is clear, objective and honest.

Have you ever experienced that sinking feeling of forgetting your toothpaste when traveling in the suburbs, where convenience stores are scarce? Or perhaps visiting your grandparents, and finding non-prescription medication arriving late in their neighborhood that lacks delivery services?

Conversational AI Dialog Flow : Kiosk

General information questions in public space

Understanding Screening Qualification

Digital access

Invite marginalized populations to tap their smartphones to the kiosk via wireless NFC, connecting them to our official website or companion app to learn about lung cancer screening qualifications and insurance coverage.

Have you ever experienced that sinking feeling of forgetting your toothpaste when traveling in the suburbs, where convenience stores are scarce? Or perhaps visiting your grandparents, and finding non-prescription medication arriving late in their neighborhood that lacks delivery services?

Conversational AI Dialog Flow : Mobile App

Personal information questions in private space

Wayfinding

Mobile detection van

Branding

Typography system

Prompt Sans' inviting curves offers warmth and readability, delivering messages with an approachable, uplifting tone that resonates with diverse audiences.

Have you ever experienced that sinking feeling of forgetting your toothpaste when traveling in the suburbs, where convenience stores are scarce? Or perhaps visiting your grandparents, and finding non-prescription medication arriving late in their neighborhood that lacks delivery services?

Typography + Glyphs

ABCDEFGHIJKLM

NOPQRSTUVWXYZ
1234567890

!”’[],-./:;=

ㄱ ㄲ ㄴ ㄷ ㄸ ㄹ ㅁ ㅂ ㅃ ㅅ

ㅆ ㅇ ㅈ ㅉ ㅊ ㅋ ㅌ ㅍ ㅎ ㅏ

ㅐ ㅑ ㅒ ㅓ ㅔ ㅕ ㅖ ㅗ ㅘ ㅙ

ㅚ ㅛ ㅜ ㅝ ㅞ ㅟ ㅠ ㅡ ㅢ ㅣ
ㄳ ㄵ ㄶ ㄺ ㄻ ㄼ ㄽ ㄾ ㄿ ㅀ ㅄ

Cedars-sinai sponsored project

Duration

14 weeks, Jan - Apr 2024

Team

Anna Bojolyan, Bob Guo, Taiga Haruyama, Jacqueline Huo, Devin Jiang, Issac Tseng, Claire Li

My Role

Interaction Designer focused on UX research, prototype and stakeholder collaboration.

Overview

In partnership with Cedars-Sinai Cancer Research Center for Health Equity, we set out to tackle California’s lowest lung cancer screening rate in the U.S. Together we co-create a community-based awareness campaign to increase access to lung cancer screenings in underserved communities.

Have you ever experienced that sinking feeling of forgetting your toothpaste when traveling in the suburbs, where convenience stores are scarce? Or perhaps visiting your grandparents, and finding non-prescription medication arriving late in their neighborhood that lacks delivery services?

" How might we ensure that qualified residents in underserved communities have access to lung cancer screening ? "

Problem

Latinx, African American, LGBTQ+ and Korean populations are most affected by low screening rates due to social, economic, cultural, and language barriers.

According to research, conventional delivery is inefficient, inaccessible, and lacks visibility in remote suburbia, with 90% of the Americans relocating to the suburbs since the pandemic.

Solution

Develop brand identity for a community-based campaign and California's 1st lung cancer detection van and bring value by increasing screening rates and yearly retention rates.

Leverage drones to ensure efficient last-mile delivery and bring value by increasing user convenience and satisfaction.

Success Metrics

2025

Real-life adoption and launch

Real-life adoption and launch of mobile van and campaign in Los Angeles and Orange Counties.

Received very positive user feedback of how users feel after completing interaction with the product.

10%

Lung cancer screening rates

“

Our goal with this campaign is to raise lung cancer screening rates by at least 10% and build annual patient retention.” - Cedars-Sinai

Qualitative Research

Clinic bilingual staff & patient interview

To understand community needs and how medical staff communicate with patients, we visited the Kheir Clinic, in heart of Koreatown, which is considered as a stop for mobile van.

"

Friends and family are very important to the patient during a cancer diagnosis.

- Linda P, Registered nurse & patient

Key Insight 01

The role of family members and friends are important in advocating for screenings.

“

ESL patients struggle to understand the health system due to language barriers.

- Nicolas K, Healthcare provider

Key Insight 02

Trust with patients depends on improved health literacy and clear communication.

“

Let your audience know that they deserve a screening.”

- Jeffery L, Healthcare provider

Key Insight 03

Potential patients misunderstand insurance coverage and worry about costs.

Current Service Blueprint

With numerous points of friction, patient drop off is very frequent.

" How might we develop a system that is fresh and communicates effectively across multiple target audiences? "

Tapping into Family and Community

Screening heroes as health advocates

Embrace hero concept by featuring uplifting photos of trusted healthcare providers and experienced community members, highlighting how role models normalize screening, raise health literacy, and increase screening rates.

Have you ever experienced that sinking feeling of forgetting your toothpaste when traveling in the suburbs, where convenience stores are scarce? Or perhaps visiting your grandparents, and finding non-prescription medication arriving late in their neighborhood that lacks delivery services?

Healthcare Heroes

Informative DoctorPCP, Radiologist

Informative DoctorPCP, Radiologist

Informative Doctor

Informative DoctorPCP, Radiologist

Informative DoctorPCP, Radiologist

PCP, Radiologist

Informative DoctorPCP, Radiologist

Informative DoctorPCP, Radiologist

Advocating

Dependable

Attentive Caregiver

Informative DoctorPCP, Radiologist

Informative DoctorPCP, Radiologist

Nurse, Technologist

Informative DoctorPCP, Radiologist

Informative DoctorPCP, Radiologist

Nurturing

Steadfast

Community Heroes

Informative DoctorPCP, Radiologist

Informative DoctorPCP, Radiologist

Spiritual Leader

Informative DoctorPCP, Radiologist

Informative DoctorPCP, Radiologist

Religion, Belief

Informative DoctorPCP, Radiologist

Informative DoctorPCP, Radiologist

Advocating

" How might we ensure that qualified
residents in underserved communities have
access to lung cancer screening ? "

" How might we develop a system
that is fresh and communicates effectively
across multiple target audiences? "

Healthcare
Heroes

Community
Heroes