When two worlds share one inbox

Details

Role

Product Designer via Haus

Focus

Product Design, Strategy, UI, UX, Prototyping

43% of Uber for Business users
share a single email address across their
personal and business profiles.

43% of Uber for Business users
share a single email address across their personal and business profiles.

Overview

Together with the Uber Comms Platform team, I redesigned how users separate their business and personal communication preferences across web and iOS, so unsubscribing from consumer promotions doesn't cut off critical business updates.

See the live preference center here.

Outcome

In 2024, an estimated $34M in revenue was unreachable because users had to unsubscribe from everything just to stop irrelevant messages. The redesign ships globally March 2026.

Overview

Outcome

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