When two worlds share one inbox

Details

Role

Product Designer via Haus

Focus

Product Design, Strategy, UI, UX, Prototyping

43% of Uber for Business users
share a single email address across their
personal and business profiles.

An estimated $1.2M is spent per
year on external agencies for campaign images that take 1-2 months to deliver.

Overview

Together with the Uber Comms Platform team, I redesigned how users separate their business and personal communication preferences across web and iOS, so unsubscribing from consumer promotions doesn't cut off critical business updates.

See the live preference center here.

Outcome

In 2024, an estimated $34M in revenue was unreachable because users had to unsubscribe from everything just to stop irrelevant messages. The redesign ships globally March 2026.

Mapping the system

Before opening Figma, I needed to understand the preference hierarchy. U4B preferences operate on two levels: organization and individual, with opt-out always winning. This meant the UI had to communicate not just what a user's preferences were, but why certain controls might be locked.

Iterating on design solutions

I explored solutions through Figma Make usability testing, discussions with stakeholders. designing beyond the screen Observe holistically how people physically interact with objects in their daily context and environment.I used Figma Make to prototype interaction patterns that were hard to evaluate in static mocks.

Solution

The toggle only appears for users who have both profile types. If you only have a personal account, you never see it. If you only have a business account, you never see it. This conditional rendering removes complexity for the majority of users who don't need the separation.

Reflection

Ship without breaking the existing experience.

Overview

Outcome

Solution

Ideation

Reflection

X/Twitter