Sep '25 - Dec '25
Shipped Q4 2025
Uber Health
Product Designer via Haus
Overview
Most Medicare Advantage members don't realize their plan already covers rides to the doctor, grocery delivery, and same-day prescriptions through Uber. And for those who found the page, a lack of clear guidance prevented them from adding their card.
Partnering with the Uber Health team, I restructured the information architecture and streamlined the experience for the second most-visited page on UberHealth.com to drive card adds while laying a modular foundation for a long-term shift toward B2B credibility.
The site launched successfully in Q4 2025, with a modular design system that allows the page to evolve from consumer acquisition to B2B without requiring a full rebuild. Post-launch data shows the Card-Add CTA is the most-used action on the page, confirming the intended hierarchy.
Getting the structure right
I started by auditing the existing page against its stated objective: drive card adds. Working with a content designer, I mapped every content block on the original page and evaluated it against two questions: Does this build trust? Does this move someone closer to adding their card?
Testing dimensions within that structure
With the content hierarchy locked, I developed four visual directions, each isolating a single design variable.
Designing within CMS constraints
I tested component layouts directly in Chameleon, the CMS for Uber.com, discovering which configurations were supported and adapting the design to work within real production constraints.
Reflection
Getting the right content in front of people at the right moment was the intervention that changed behavior and working within Chameleon's template constraints sharpened how I think about designing for systems.
