Uber Health

Details

Role

Product Designer via Haus

Focus

UX Strategy, Information Architecture, UI Design, Prototyping

590,000 people visit this
page annually, yet most leave without
adding their benefits card.

590,000 people visited this page every year. Most left without adding their card.

Overview

Most Medicare Advantage members don't realize their plan already covers rides to the doctor, grocery delivery, and same-day prescriptions through Uber. And for those who found the page, a lack of clear guidance prevented them from adding their card.

Partnering with the Uber Health team, I restructured the information architecture and streamlined the experience for the second most-visited page on UberHealth.com to drive card adds while laying a modular foundation for a long-term shift toward B2B.

Outcome

The site launched successfully in Q4 2025, with a modular design system that allows the page to evolve from consumer acquisition to B2B without requiring a full rebuild. Post-launch data shows the Card-Add CTA is the most-used action on the page, confirming the intended hierarchy.

See the site.

Getting the structure right.

Working with a content designer,

Testing expression within that structure.

Working with content designer, I developed four directions, each testing a distinct variable.

All options looked great but we're all preferable to Option 2 — the accent colors and clean up of the text makes the page flow a lot better. The non-bleed image also works a lot better I think.